Mr. DIY confirms market entry into Turkey


Mr. DIY, Southeast Asia's largest home improvement chain, has announced its entry into Turkey, confirming a March 2021 DIY International report on its planned foray into the market of 84.34 million people. The company has added a link to a website for Mr. DIY Turkey on its landing webpage where all the countries in which it operates are listed. The new website has a notice that says Mr. DIY is "coming soon". According to the job advertisements published there, the first outlet will be opened in Istanbul. Turkey, which straddles both Asia and Europe, is the company's ninth market and its second outside Southeast Asia. Started in Malaysia, Mr. DIY also does business in Thailand, Brunei, Indonesia, Singapore, the Philippines, Cambodia and India. The move opens up opportunities for Mr. DIY as it could form the basis for further expansion towards Europe - Turkey has a customs union agreement with the EU - or Russia. DIY International earlier reported that Mr. DIY was targeting an October 2021 opening in Turkey and was hiring for various posts in the new market.