Tim Heldmann appointed CMO at Clas Ohlson

Tim Heldmann has been appointed chief marketing officer (CMO) at Clas Ohlson. He will thereby lead the group commercial function and also be part of the group management team. Tim Heldmann starts his new position on 16 August 2021, the Swedish retailer says. Tim Heldmann most recently came from a position as global CMO at the electric performance car company Polestar, where he was responsible for brand, marketing and retail. Previous career stations have been at Red Bull, Procter & Gamble and Wella. Clas Ohlson's commercial organization consists of group wide Nordic teams covering marketing, brand and parts of the customer journey such as CRM and loyalty. Tim Heldmann will lead the commercial operations with the goal of maximising the value of the Clas Ohlson brand.