Messe Frankfurt cancels Tendence 2021


German fair organiser Messe Frankfurt has cancelled Tendence 2021. The consumer goods show will not take place in 2021 for the second time in a row. The organisers cite the ongoing regulations to contain the coronavirus pandemic and the resulting ban on events and trade fairs as the reason for the cancellation. "All the more reason for us to concentrate, together with our exhibitors and visitors, on the coming spring and the successful staging of the leading trade fairs for the consumer goods industry, such as Ambiente, Christmasworld and Paperworld," says Stephan Kurzawski, member of the board of management of Messe Frankfurt Exhibition. According to Messe Frankfurt, the company's online platforms in the consumer goods sector, Conzoom Solutions and Nextrade, offer national and international retailers alternatives for inspiration, trend information, ordering or assortment design as well as help for self-help in these challenging times until next spring.
It was originally planned to postpone Tendence 2021 to a new date closer to Frankfurt Fashion Week. The fashion shows are moving this year from Berlin to Frankfurt, with proposed dates from 6 to 8 July 2021.