French garden market grows in spite of supermarkets

The French garden market has withstood the coronavirus crisis reasonably well if the sales trend is taken as a basis. From January to the end of August, total sales by the garden sector in France increased by 3 per cent compared with the same period last year. This news was reported by the Bricomag trade magazine, referring to figures from the industry association Promojardin. In August, the sector's sales were 17 per cent higher than in the same month in 2019. The big winner in the first eight months with regard to sales was the supermarket trade. This increased its sales of garden merchandise by 16 per cent. Agricultural businesses saw a 6 per cent rise in this area. Home improvement stores, on the other hand, lost 1 per cent of their garden sales, according to Promojardin. Sales by garden centres remained at the level of last year, while the big losers (-16 per cent) were florists.