Les Mousquetaires acquires majority of BricoPrivé

The French group Les Mousquetaires has entered into a strategic alliance with BricoPrivé by acquiring a majority stake. According to an announcement by the company, the aim of the group in partially acquiring the online retailer is to accelerate its own transition to a completely multi-channel retailer and to strengthen its presence in fast-growing markets due to the volume of digital technology. The planned fusion is subject to prior consultation with employee representatives and the approval of the French competition authorities (Autorité de la Concurrence). The website bricoprive.com was launched in 2012 by Julien Boué and Marc Leverger and, as they say themselves, is one of the top 3 websites for online sales in DIY and household appliances in France.