Lowe's announces the appointment of Marisa F. Thalberg as executive vice president, chief brand and marketing officer. Thalberg joins the company most recently from Taco Bell where she served as global chief brand officer. She will take on her tasks at the world's second-largest home improvement retailer as of 10 February 2020.
Thalberg brings to Lowe's more than 25 years of marketing and branding experience. At Taco Bell, she led the transformation of the company to become a culture-centric lifestyle brand, leading to record-breaking sales growth and category share gains, is how Lowe's describes her activities at the gastro chain. Thalberg has been named one of Forbes' Top 50 CMOs in the world for the past three years and a National Retail Federation power player. She also founded Executive Moms, an organisation for working mothers.
Prior to Taco Bell, Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon. She started her career at advertising agencies Saatchi & Saatchi and J. Walter Thompson.
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