On Monday 5 August 2019, Obi launched its bathroom planner campaign. The launch in Germany and Austria runs under the motto "Make your bathroom YOUR bathroom". The new Obi offer is advertised through TV spots, out-of-home, print, digital and social media.
In its bathroom planning, the German DIY store operator guides its customers from the idea, through planning, right up to final implementation. To achieve this, the bathroom planner's solution portfolio offers a support portfolio such as free 3D visualisation, professional in-store planning, a large brand and assortment range, right up to a simultaneously promoted tradesman service by Machbar-Macher. After the campaigns on DIY construction furniture in January and the garden planner in spring, the Obi bathroom planner is the next fulfilment of the brand promise "Everything's possible. With OBI," according to the company.
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