The International Hardware Fair significantly increases visitor numbers


With more than 47 000 trade visitors (up 9 per cent), Eisenwarenmesse - International Hardware Fair in Cologne (Germany) has recorded significant growth in terms of visitors. The number of exhibitors lay at 2 770, which is almost four per cent more than two years ago, and the trade fair increased its internationality once again. "87 per cent of the exhibitors and over 70 per cent of the trade visitors come from abroad. 143 countries were represented among the trade visitors - an increase of 19 countries," stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse. "As a result of this and the significant growth in the number of visitors we were able to underpin the position of the Hardware Fair as the international number one event of the hardware industry." This year's increased number of visitors was above all attributable to the rise in the number of trade visitors from abroad. Significant growth was registered from Asia, especially from Japan, from North and South America, Africa and from the Russian Federation. 12 per cent more trade visitors came from the USA alone. The number of visitors from Germany remained at a constant level. John W. Herbert, General Secretary European DIY Retail Association (Edra) and Global Home Improvement Network (Ghin), explained the growth from abroad as follows: "The renewed adaptation of the duration of the fair was particularly welcomed by our international guests. The number of international buyers, whom we were able to welcome here in Cologne, was correspondingly high: our major member companies each attended with up to 15 top buyers. It increases from year to year. That is a very good development and it impressively underlines the international significance of the Hardware Fair. The DIY Boulevard as well as the exemplary customer service round off the first-class overall impression of this year's Hardware Fair perfectly." The DIY Boulevard exhibition format was offered by the Koelnmesse for the second time in order to provide manufactures from the field of construction and DIY supplies with their own platform within the Hardware Fair.