The European Federation of DIY Manufacturers (fediyma) was created in March 2000 by its founding members BHETA (United Kingdom), Herstellerverband Haus & Garten (Germany) and Unibal (France). FEBIN (Belgium), MADE4DIY (Italy) and AFEB (Spain) have also joined our association in recent years. All together they represent 75% of the European home improvement market with over 650 member companies.
Fediyma has relocated its legal base to Belgium to connect itself closer to European activities located in Brussels. The operational base is located in Germany within the office of Herstellerverband Haus & Garten, the German member association.
Our Three-Fold Mission
Developing DIY Market Data
The European DIY and Gardening market is particularly difficult to monitor. Distribution channels differ, retailers are quite dissimilar, and last but not least, market definitions are not aligned. Thus, an important objective is to bring clarity to the statistics on DIY and Gardening in Europe and to update the community on new trends.
With all the information assets we have, we will help you to better understand the new consumer path to purchase in our industry and the latest trends in spending behaviour. Equally important is to understand the similarities and differences between European countries.
Using Political Weight
Fediyma represents 75% of the whole European DIY market as the national associations forming part of it sum over 650 member companies approximately. A major objective of our federation is to bring together all stakeholders of our industry and represent their interests at an EU level in Brussels. For this purpose, a strong link has been established with the European DIY-Retail Association (EDRA) in the past years. The two associations have reached substantial achievements cooperating together such as the Code of Conduct signed in Brussels in February 2015.
Fediyma communicates to all the DIY stakeholders: suppliers, retailers, media, financial world, service providers, among others. Therefore, the Federation provides its members with valuable opportunities for dialogue and exchange with retailers, suppliers and other trade associations around the world, as well as opportunities to pursue the development of trade on an European and Global scale. The Global DIY Summit, organised jointly with EDRA and ghin, is a result of these efforts.