New BtoB Habitat trade fair aims for international relevance


The French DIY association of manufacturers Unibal also supports the new French trade fair, which is to take place for the first time in 2018. The association says it's about being present there where the members are, in order to meet representatives from the DIY stores. Unibal will have its own stand at the trade fair. The first edition of the trade fair is to take place from 5 - 7 June in Paris. On the one hand, it is targeting trade in the field of hardware, home improvement and builders' merchants; on the other hand, a fair segment is also planned for the pet trade. The organisers Agence Plein Phare are aiming for international relevance with the new event, and are specifically talking to companies outside France and Europe to achieve this. The website www.btob-hatitat.com has now been activated. Part of the concept of the trade fair also includes the exhibitors being represented with a virtual stand for a year at www.legrandsalon.com which will be available at the end of November.